SORBOOZE
2024
FREELANCE
As a new player in the frozen treat market, it was imperative that the visual language makes an instant impression on any potential customer. With the logo’s swooping bold strokes that flow from letter to letter, it’s as if the mark had been scooped. Inspired by historical ice cream brands, with modern sensibilities. It’s an identity that promises a refreshing experience..
Responsibilities:
Branding • Logo Design
Team Members:
Lead Designer: Jordan Taylor
Founder: Steph Price