SCHOMBURG CENTENNIAL
BRANDING, CAMPAIGN, MOTION
2025
FREELANCE
2025
FREELANCE
To mark their hundredth year in operation, Morcos Key established the visual language and then implemented the centennial branding across various print and digital touchpoints throughout the city.
The visual language for the centennial is built around the Schomburg’s “100” icon. Riveted number forms frame the primary Schomburg mark and then extend into the large system as a framing device for information. Archival imagery, that can be found at the center, pepper the compositions. Set in between the bold typography that exudes the weight and momentousness of the occasion.
Responsibilities:
Layout • Motion Design
Team:
Jordan Taylor (Designer), Nikki Makagiansar (Designer), Chuck Gonzales (Designer), Ana Valeria Castillos Atiles (Designer), Jon Key (Partner)