Materials for the Arts
Branding
2023
Pentagram
Materials for the Arts (MFTA) is one of the country’s largest creative reuse centers. Funded in part by the City of New York as a program of the Department of Cultural Affairs, MFTA works to source and redistribute over 800 tons of unwanted art-making materials annually to local teachers, artists and other non-profits—all free of charge.
Modern, warm and inviting, the new identity communicates energy and creativity with a graphic simplicity that helps it stand out in New York’s noisy visual landscape and on social media. At the same time, the system is highly functional and easy to execute by MFTA’s in-house team.
Responsibilities:
Branding • Logo Design
• Art Direction
Jordan Taylor - Graphic Designer
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