MORAVIAN -  ‘LIGHTING THE WAY’ CAMPAIGN

IDENTITY 
2022
PENTAGRAM
Moravian University followed up from the inital rebrand work with an ask for a new visual system for their annual “Lighting the Way” fundraiser. The vibrant campaign plays on the starlight-related campaign title with the use of a glowing gradient set against Moravian’s traditional grey. Striking a balance of eye-catching enough for newer, more modern donors and fimrly based in school tradition enough for legacy contributors. 

Responsibilities:
Identity  • Layout  •  Logo Design

Jordan Taylor - Graphic Designer
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