Moravian -  ‘Lighting the Way’ Campaign

Identity, Layout 
Moravian University followed up from the inital rebrand work with an ask for a new visual system for their annual “Lighting the Way” fundraiser. The vibrant campaign plays on the starlight-related campaign title with the use of a glowing gradient set against Moravian’s traditional grey. Striking a balance of eye-catching enough for newer, more modern donors and fimrly based in school tradition enough for legacy contributors. 

Identity  • Layout  •  Logo Design

Jordan Taylor - Graphic Designer
Email | Instagram | Linkedin