MORAVIAN -
‘LIGHTING THE WAY’ CAMPAIGN
Moravian University followed up from the inital rebrand work with an ask for a new visual system for their annual “Lighting the Way” fundraiser. The vibrant campaign plays on the starlight-related campaign title with the use of a glowing gradient set against Moravian’s traditional grey. Striking a balance of eye-catching enough for newer, more modern donors and fimrly based in school tradition enough for legacy contributors.
Responsibilities:
Identity • Layout
•
Logo Design
Jordan Taylor - Graphic Designer
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